Tint’s colourscheme is complementary to the coloured lenses or ‘tints’ that they sell, designing separate graphics, packaging and personas for each tint, generates excitement and the illusion of more choice to the consumer, even though there is only five options. This marketing style assigns a feeling to each product and aids in helping the consumer feel more confident when wearing the product. The sunglass frames are also named after women, this is to emphasise how empowering the product is. One of tints USPs is that their glasses provide 100% UVA and UVB protection from the sun, the tagline, ‘stay confident, stay protected’ ensures the consumer that the glasses not only look good, but have the highest possible protection available.

The custom logo was created to mimic the shape of a pair of glasses, with the t’s being the arms. The friendly flow of the line work is purposeful and unique, much like tints products.

The packaging was designed alongside an influencer pr box for the social media campaign, inspiration was drawn from existing glasses cases as this brand is of high quality and expectation. The luxury elements of this packaging include a magnetic closure, a ribbon pull and a small mirror, this makes the case functional for other items too. The prism shape was decided upon for many reasons- its different from competitors and will be easy to locate when blindly reaching for in the bottom of a bag, it won’t roll or damage easily as there’s three flat edges, and it fits all styles of glasses in perfectly, without any room for breakages. The black exterior and coloured interior represents the action of blocking out the light, and the boxes matching the colour of the custom product, makes the product seem even more one-of-a-kind and custom.

PRODUCT PACKAGING

the campaign

The Brief mentions a bold public campaign supported by a social media presence, for this task the product USPs needed to be demonstrated in an interactive and exciting way. For the public campaign, the concept of ‘sunspots’ was created, large circular floor vinyls placed in local suntraps and surrounded by a giant portable sunglass lense. This setup allows the user to experience the benefits of the product at a large scale without having to purchase the item. These large lense samples are tinted and 100% UVA and UVB protected. So the consumer can sit at a Sunspot, receive protection from the sun, experience their view with a tint, and if they like the experience, read the copy on the floor vinyl for a discount code. This campaign is promoted on social media and allows the consumers to go on a hunt to find the selected locations, it gets them out of the house and spending time in the sun, this concept ensures that the product isn’t limited to abroad holidays as the sunspots bring attention to local areas.

A range of social media posts were created using the brand imagery from the brand identity, to utilise the slogan ‘stay confident, stay protected’ a series called ‘tint’s hints’ was designed to provide advice around sun safety and further promote the product. The modern method of influencer marketing was also included in the campaign, with a pr box designed to hold three of the triangular cases, a product catalogue with close ups of the models and the available frames, a box of interactive tint samples and a sunset lamp to test them with, and a personalised postcard explaining the brand mission and how to chose the frame and the tint. The box of lense samples are miniature versions of the samples used with the sunspots, and the interactive element is designed to spark video responses and curiosity for the brand.