TWELVE
Twelve is a hybrid brand solving the problem of transport to and from the bar, the solution- make the drinks at home!
-
Twelve (university project)
-
Develop a new hybrid brand; part rooted in a transportation solution and part rooted in an industry of your choice. You must create a static and animated typographic word mark that revolves over 5 seconds and gives appropriate form to the idea and a short brand statement.
-
20.01.25
brand identity
Twelve is making mixology more accessible with monthly cocktail kits delivered to your door, including professional tools, specialized ingredients and collectable recipe cards. Allowing you to indulge in your favourite drinks without the extravagant restaurant markup. Master the best-kept bartender secrets and impress your guests with your new-found flair.
After researching current competitors, it was apparent that There is no strong market leader surrounding this concept, it was important that Twelve’s logo Referred to the cocktail industry and the name of the brand. To achieve this, inspiration was taken from typical cocktail equipment to format custom typography, these type experiments developed the fundamental shapes that were later used in the motion graphic, packaging and promotional material.
the logomark and motion graphic consist of a coupe glass and a cocktail shaker to form XII or, twelve.
